While Google Adsense is a popular monetization method for many blog owners, Adsterra is just as respectable and legitimate. However, Adsense is usually the first option most blog owners take when adding ads to their sites. Mainly because due to how easy it is to integrate.
On the flip side, Adsterra has a leg up in many major areas publishers like to see, but it doesn’t get the reputation it deserves. Platforms like Ezoic and Mediavine steal the shine instead and compete for the top spots alongside Adsense.
For a new-ish writer like me, picking the right platform to place ads on a website is an important decision. We spend so much time developing our sites and picking up traffic that we don’t concentrate as much on the actual methods we hope to monetize.
Here’s why to consider Adsterra for your next ad network to monetize a blog.
Table of Contents
What is Adsterra?
Founded in 2013, Adsterra has been around long enough to have a high enough number of advertisers to successfully pay writers for their blogs. It’s as legit as any other ad agency.
It allows a number of different banners and methods to display ads on a website. The ad image below is an example of a banner type available for publishers to use on their blogs. (Side note, if you click it then you can sign up for Adsterra via a referral from yours truly and use the platform yourself!)
What are the pros of Google Adsense for monetizing a blog?
It’s easy. The main advantage of using Google Adsense to earn money via your blog is that it’s extremely easy to do. It integrates directly from Google to your blog, all you have to do is add a code, turn on auto ads and you’re good to go. It’s a simple process.
Adsense is so simple and easy to use that many bloggers settle with it instead of looking toward other options. It’s also easy to track your own clicks and can be aligned with other Google search applications like Google Search Console and Google Analytics.
What are the biggest problems of using Adsense to monetize blogs?
Google Adsense slows websites down, specifically with Google speed tests. Seems a bit odd, but Google doesn’t like when websites use Google Adsense. The code is so dense it drastically decreases the speed of any site that uses it.
Site speed is a key factor in obtaining high search rankings. Algorithms want to send users to blogs that will give them fast feedback and the best experience. By using ad code that bogs down your site, you give search algorithms another reason to ding your site and drop it lower in search rankings.
Besides self-sabotaging, another big problem with using Adsense is it comes with no customer support. That’s right, you’ll have no one to talk to when things go wrong. Adsense is known for cutting off bloggers for no reason and if that happens, you’ll have no one to appeal the cancellation.
Why Adsterra is better than Adsense?
Adsterra beats Adsense for several reasons. The main reason it’s better is that it doesn’t slow down your website as much as Adsense. Actually, it seems to slow it down very little.
Besides having less dense code, Adsterra provides customer support and doesn’t take days to get your site up and running. There’s also no guessing about whether you’re going to get approved and aren’t major rumors of publishers being randomly cut off.
Many site owners (myself included) claim Google Adsense cut them off without much notice and canceled their accounts. It’s random, it’s horrible and it hasn’t happened on Adsterra, yet.
Honestly, just the fact Adsterra provides customer support of any kind blows Adsense out of the water. Adsense provides virtually no customer support.
Takeaway: Is Adsterra or Adsense right for you?
In the battle between Adsense and Adsterra, there is one clear winner: Adsterra However, depending on what kind of blogger you are, it might boil down to what you’re looking for.
If you want an easy way to input ads on your blog without hardly any effort at all, Adsense is likely the better platform. If you want to do just a little bit of work to ad code to your site, Adsterra is likely the better platform.
Adsterra comes with customer support, better site speed and fewer rules. Adsense has no customer support, will slow down your site, but is easy to use and access.
My personal advice is to try both and see which you like more. But for me, Adsterra seems to be working much better.