New resellers can resell a number of profitable sneaker brands in 2023. Some of these brands include Nike, Air Jordan and Adidas Yeezy Boost. If you’re thrifting used shoes then brands like Brooks and Asics will also be valuable for new resellers in 2023. However, the sneaker market has entered a correction and is lower than it was in previous years.
Sellers can start reselling sneakers by buying and selling popular shoe models. New sellers can also thrift used shoes to resell. Reselling sneakers is extremely profitable because it can be done in a number of different ways.
The process for reselling sneakers in 2023 is simple. Once sellers build up capital to buy their first pair of sneakers, they can continue to use that same profit after it’s sold to buy their next pairs.
To start reselling sneakers in 2023, there are a few factors to be aware of.
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This guide will walk you through the basics of becoming a sneaker reseller in 2023 and everything new sellers need to be aware of before they start reselling shoes.
What profitable sneaker brands new resellers can sell in 2023?
If new resellers want to start selling profitable deadstock sneakers (brand new, in box shoes) in 2023 then they are going to want to focus on different brands than used sneakers. Also, it’s important to remember that the sites and apps you resell sneakers on matter too.
Best shoe brands to resell new shoes
- Air Jordan
- Adidas Yeezy
If you buy new Air Jordan Retro sneakers, Adidas Yeezy Boosts or certain Nike shoes, you can expect them to go up in value over time. It’s because all of these brands produce shoes in limited stock numbers. So after they sell out, buyers can never get them for retail ever again.
The limited availability of Nikes, Jordans and Yeezys is what drives up the aftermarket prices on sites like StockX and GOAT. You can simply buy and hold almost any colorway of those brands and eventually their value will go up over time.
Best shoe brands to resell used/thrifted shoes
- Nike Air
If you have little startup money but want to start reselling sneakers then you can find cheap stuff to resell from these brands thrift stores. They will cost anywhere from $6 to $10 and can be resold anywhere between $30 and $60 or more depending on the shoe brand.
We have a guide to help you find cheap sneakers to resell.
What is sneaker flipping?
Sneaker flipping is the process of buying a pair of sneakers and then selling them for more than what you paid. You basically “flip” a profit by collecting the difference between the original price you bought the shoes for and the resell price you sell them at.
The goal of flipping sneakers in 2023 is to keep buying shoes and selling them for more. Sounds simple, because it is. You’ll start to build up a nest egg from your profit where you can buy more than one pair of shoes at a time and multiply the profit you can make. You can also buy and hold sneakers that will go up in value and resell those for more.
The ability to quickly buy and sell a pair of sneakers for a profit and multiply your profit is what makes sneaker flipping so profitable. Learn more about why sneaker reselling is a good side gig.
Where can new resellers find profitable sneakers in 2023?
New resellers can find new Yeezys and Air Jordan Retros at retailers like Foot Locker, Finish Line, Nike SNKRS, Adidas Confirmed and Champs Sports. There are also a number of other sneaker foot site retailers you can buy Yeezys and Jordans at. Check out our resell predictions for Yeezy Day 2022.
Used shoes can be found at thrift stores like Goodwill and the Salvation Army. They will cost anywhere between $6 and $10. The barrier for entry to reselling used sneakers in 2023 is easier to cross than it is for selling new sneakers.
How do sneaker resellers get shoes early?
Some sneaker resellers are able to get shoes early by getting them backdoored. Backdooring sneakers means these resellers have a connection with some store owners to get the shoes before they drop.
This can be done by either making a solid connection with the manager of a sneaker store or joining a cook group that offers it. A cook group is a community dedicated to reselling sneakers. They offer resources like backdoor pairs and sneaker monitors for online releases.
How do new resellers become successful in 2023?
Successful sneaker resellers know the sneaker market well and understand which sneakers will do well. They target profitable sneakers and buy multiple pairs at retail value.
Successful resellers buy a combination of both short-term flips and long-term holds. They hold some sneakers for over a year to sell them once their value goes up and they quickly sell some sneakers to make a profit.
Holding a pair of sneakers for the long-term means keeping them brand new in the box for 6 months to a year. Some sneakers drastically increase in value within this time and can be sold for more money.
One example is the Air Jordan Retro 4 Fire Red that was released in 2020. Within a year’s time, the aftermarket value of those Fire Red 4s doubled and is trending upward into 2022. Now in 2023, the sneaker has started to settle and even decline. The sweet spot for long-term sneaker investments and sell is between 1 and 2 years.
Some sneakers, specifically Yeezys and OG Retro Jordans, increase in value over longer periods of time.
Short flips are when you buy a pair of sneakers and immediately sell them. They might be sold as a pre-order on eBay, which means you’ll get paid before even getting the shoes in hand.
Short-term flips typically don’t provide as much profit as long-term holds but pay out faster. New sellers don’t have to have your money tied up in a sneaker for a longer period of time and immediately get back what you put in and some.
If you’re low on capital then your first couple sneaker flips will be short-term.
Conclusion: Several sneaker brands are profitable to resell in 2023
If you focus on reselling Nikes, Air Jordans and Yeezy Boosts in 2023 then you will be able to make a profit if they are new. Used shoes like Nikes, Brooks and Asics also do well on the aftermarket for sites like eBay. See the best ways to start reselling sneakers.
People any age can make money reselling these sneaker brands in 2023. However, having a car is a necessity to drive packages to be dropped off. So if you’re a college student with no car or under 16 years old this might not be the side hustle for you. Try to become an online entrepreneur instead.
Reselling sneakers in 2023 can be extremely profitable if you know what you’re doing. Learning the sneaker market is the most important part of reselling sneakers. You need to only buy and sell shoes that go up in value quickly on the aftermarket. If you don’t then you’ll be forced to hold them for the long term. Also, see the best sneaker sizes to resell.