Jordan Brand recently announced its summer 2023 lineup of releases. While some pairs immediately drew attention, others have already been written off as bricks. Which pairs will likely be perfect for resellers to make a profit from and which will sit on shelves and sell for under retail?
April, May and June usually aren’t known for Jordan 11s and other limited edition pairs. The summer has typically been the time for general releases. 2023 will be a crucial year for sneaker resellers because making the right choices and being selective will bring in the most profit. We’re past the days when basically any and every Jordan colorway will resell for more than retail price.
Here’s which sneakers are releasing and which will be profitable to resell.
Table of Contents
Air Jordan 1 “Atmosphere” resell prediction
Avoid the Jordan 1 Atmosphere if you’re a reseller who wants to make a profit. They will likely brick and sit on shelves, even if they are a limited release.
The Jordan 1 Atmosphere is set to release in April 2023 and resellers should avoid this sneaker. Resell predictions for the Jordan 1 Atmosphere are low because Jordan 1s are trending out of style and this colorway isn’t going to be in demand. Also, releases that don’t include men’s sizing usually never resell well. It’s a trend resellers have seen for years.
Consumers don’t often see blush-colored Jordan 1s and maybe these Atmospheres are the reason why.
Resell prices for Air Jordan 1 “Vibrations Of Naija”
Resellers should avoid the Jordan 1 Vibrations of Naija pair releasing in May 2023. As cool as this colorway is, it won’t resell for much.
In this article, you’ll see a trend of Jordan 1s not reselling for much. It’s because this model saw a massive rise in 2021 and 2022, but now it’s fallen from grace. Buyers don’t want more Jordan 1 Highs and if they do, they’re only looking for OG colorways.
Thus, the Vibrations of Naija Jordan 1s should be avoided by resellers.
Air Jordan 1 “Washed Black” resell prediction
Out of every Jordan 1 High releasing in 2023, the Washed Black pair coming out in June have one of the best chances to resell for a profit. This pair is amazing and is extremely similar to the Hyper Royal and Turbo Green Jordan 1 Highs. Both of those pairs were/are extremely valuable because of the faded look they had.
Still, since this is a Jordan 1, resellers need to be wary of this pair and analyze the market leading up to release day. They will likely resell for a profit, but it’s not guaranteed.
Air Jordan 1 “Lucky Green” resell value
The Lucky Green Jordan 1 High is another Jordan 1 releasing in 2023 that has a chance of reselling for a profit. The color blocking of this pair is similar to OG pairs, which sneaker enthusiasts love. Also, green Jordan 1 Highs tend to be more uncommon.
Once again, Jordan 1 HIghs are not the pair to invest in during their downward trend this year. If I was a betting man, I’d rather bet on the Washed Black pair to resell for more than the Lucky Green.
I’d also bet the Lucky Green pair to be a better long-term hold than most pairs on this list. It will likely resell for good money in 2024 or 2025, but not in the short term.
Resell price for Air Jordan 1 Low OG EX “Sail”
The Sail Jordan 1 Low OG EX will likely resell for little to no profit. Resellers should avoid this sneaker. It’s an odd colorway, it’s a Jordan 1 Low and it’s likely a brick.
Maybe if Jordan 1 Lows come back in style, which I don’t see happening, these sneakers will do a little better on the aftermarket. But chances of that are low.
Air Jordan 1 Low OG “Elephant Print”
Flippers and resellers should likely go after the Elephant Print Jordan 1 Low OGs as they will likely sell for a good profit. It might even be a sleeper pair of sneakers many people don’t go for, but that’s doubtful.
Even though it’s a Jordan 1, elephant print is extremely sought after on Jordan 1s and this black colorway is clean. Resellers can expect the Elephant Print Jordan 1 Lows to sell out fast and resell for good money.
Air Jordan 2 “Neutral Grey”
Resellers should pass on the Neutral Grey Jordan 2 Retro release in 2023. Jordan 2s historically have not sold for profit unless they are a collaboration pair or something special. These Jordan 2s will not resell for good profit unless a huge TikTok trend starts out of nowhere and creators are wearing the shoes.
Otherwise, these Jordan 2 Neutral Grays will be bricks and resellers should avoid them.
Air Jordan 2 Low: “Atmosphere”
Just like the Neutral Grey Jordan 2s, the Atmosphere Jordan 2 Lows will also likely brick on the aftermarket. If there’s a shoe that’s more disliked than a Jordan 2 High, it’s a Jordan 2 Low. It’s not the model buyers are looking for right now and resell prices will reflect that.
Air Jordan 2 Low “Cherrywood”
Resellers should hard pass on the Jordan 2 Low Cherrywood release. As I’ve just said two times, Jordan 2s are not a popular model and don’t really resell for more than retail price.
Air Jordan 3 “Wizards”
The Jordan 3 Wizards shoe is a pair that should be on the radar for resellers. The resell price for these Wizards 3s is a bit unpredictable as we’ve seen past blue Jordan 3s, like the UNC Jordan 3, increase after release day.
Still, Jordan 3s are not usually a high-selling model of Jordans so resellers beware. The 2023 release of the Reimagined Jordan 3s resell prediction was difficult because it was an OG colorway but it was a Jordan 3.
As much as I want these Jordan 3 Wizards pair to be valuable, they likely won’t be.
Air Jordan 3 “Lucky Green”
Just like blue Jordan 3s, green―or should I say “Lucky Green”―Jordan 3s are an uncommon colorway for this model. That said, it should make them a little more valuable than normal Jordan 3s, but in general, 3s do not resell for a lot of money. Even if they are in rare colorways.
However, resellers should watch the market for these Air Jordan 3 Lucky Greens leading up to release day. UNC Jordan 3s and other pairs in odd colorways have skyrocketed in value after releasing in the past.
Air Jordan 4 “Thunder”
Resell predictions for the Air Jordan 4 Thunder are high as it will be a popular release in 2023. First off, it’s a Jordan 4, which has been an extremely popular colorway in 2022 and 2023. Secondly, it’s a black Jordan 4 in an extremely rare Thunder colorway.
Even though this Jordan 4 Thunder will likely be a general release, resellers should go for as many pairs as possible if Jordan 4s are still trending high by the time of release day. It will result in both short term and long-term profit.
Don’t resell the Air Jordan 5 “Light Orewood Brown”
Resellers should avoid the Air Jordan 5 Light Orewood Brown colorway as it’s likely going to tank on the aftermarket. This orewood brown Jordan 5 will tank on the resell market for a number of reasons, but the biggest reason is because it’s a Jordan 5. Jordan 5s aren’t known for being the best model of Jordan to resell.
Also, the orewood brown Jordan 5 is not an OG colorway, which would’ve helped boost its resell value a bit. The light orewood brown colorway is clean but not everyone’s cup of tea and it’s not a true retro.
Air Jordan 6 “Toro”
Sneake resellers should keep an eye on the Toro Air Jodan 6 as it has a chance of increasing in value on the aftermarket. However, it’s no guarantee that the Jordan 6 Toros will resell for more than retail price. Only a hunch.
Our best guess is the Toro Jordan 6s might be a good sleeper shoe that’s easy to get on release day and will slowly creep up in value over the years. Not the kind of sneaker resellers should look to flip in 2023.
Air Jordan 7 “Infrared”
Resellers should avoid the Air Jordan 7 Infrared as flippers are likely to lose money on this release.
The Jordan 7 Infrared is a colorway twist from the OG Jordan 6 Infrared. While this color flip is a cool concept, it likely won’t help the Jordan 7 infrared’s resell price.
Actually, this colorway swap is likely hurt the resell prices for the Jordan 7 Infrareds, as many sneaker enthusiasts don’t like these kinds of games and would rather see OG release.
Air Jordan 11 Low “Yellow Snakeskin”
The Air Jordan 11 Low Yellow Snakeskin is not going to resell for more than retail price after release day. Snakeskin Jordan 11s in the past have not performed well on the aftermarket. Resellers should not buy this shoe and need to avoid it.
Air Jordan 11 Low “Cement Grey”
While the Cement Grey Jordan 11 Lows are likely to perform better than the Yellow Snakeskin pair, they still will likely flop on the aftermarket. Jordan 11 Lows don’t do extremely well, in general, on the resell market. The Cement Grey is a clean colorway, but that’s all it has going for the sneaker.
The Cement Grey could be worth around $300 after 12 months pass from release day. But after paying fees on your sneaker reselling platform, you likely won’t be left with much profit. And that’s only if these sneakers do actually make it to around $300 on the aftermarket.
Air Jordan 13 “Black Flint”
Do not buy the Air Jordan 13 Black Flint if you want to resell them for a profit. These sneakers will not increase in value after release day. The Black Flint Jordan 13s are likely going to brick on the aftermarket.
The Air Jordan 13 Black Flints are a unique take on the OG Flint Jordan 13s. The OG Navy Flint pair surprised many when it started to take off on the aftermarket a few years ago. However, the Black Flint will likely not perform as well.
Air Jordan 14 “Laney”
Resellers and flippers need to be watching the Laney Jordan 14s. It’s an interesting colorway that pays homage to Michael Jordan’s high school years, but it’s also a 14. Jordan 14s don’t usually resell for much more than the retail price.
The Laney Jordan 14s are a special release that have a chance to do well on the aftermarket, but likely only in the long term.
Takeaways
Basically, Jordan Brand’s 2023 summer releases are looking to be pretty mixed on the resell market. Resellers should be picky about the pairs they plan on going after. Jordan 1 Highs are trending downward while Jordan 4s are hot in 2023. Jordan 3s can be hit or miss.
If you’re a sneaker reseller who wants to make a profit, do your research before buying in 2023. Check StockX charts and trends, see what’s trending on TikTok and social and be picky about what you go after.
Disclaimer: These are just predictions and ideas about how the 2023 summer Jordan sneaker releases will perform. No one can see the future.
